Every URL gets an identity
before it gets a build.
BrandIdentity.com is the identity layer for domain ventures. Give it a URL and it returns a complete, structured record: what the name means, who it serves, which build play fits, what to test first, what it scores, and what to do next.
How it works
The pipeline
Eight stages. Each one is a separate endpoint, so a caller can take the whole record or just the piece it needs.
Inject
A raw URL enters the system and gets a Smart Entity ID.
DNA scan
The name is tokenised and scored on brand clarity, commercial intent, audience specificity and trust risk.
Identity
Positioning, audience, voice, visual direction and a primary call to action.
Archetype
One of twenty-two build plays, paired with a vertical.
Brief
The MVP: what to build first, what to capture, which agents run it.
Loop
A validation loop with a duration, a success metric and KPI bands.
Score
Five weighted categories produce a VentureScore and a tier.
Decision
Scale, iterate, bundle, archive or escalate.
Brand library
Identities already issued
1,400 entities across the portfolio carry an issued identity. Every name is rendered by the same function the API uses, so the mark and the brand string always agree.
VentureScore
What the score is made of
Five weighted categories. When a category has no real signal behind it, it is excluded and the remaining weights are renormalised — the score is never padded with a guess.
| Category | Weight | Computed from |
|---|---|---|
| Domain fundamentals | 25% | Brand clarity, token recognition, length, hyphens, digits, TLD |
| Market intelligence | 25% | Commercial intent signals and audience specificity |
| Technical authority | 20% | Live site, indexed pages, backlinks — excluded when unsupplied |
| Revenue potential | 15% | Commercial intent weighted by the archetype's monetisation profile |
| Network synergy | 15% | Size of the sibling mesh the entity would join |
Interfaces
Call it from anything
HTTP, MCP or A2A. The agent card at /.well-known/agent.json publishes the full capability list.
| Endpoint | Returns |
|---|---|
| GET/api/v1/brands?domain= | The brand record for one entity |
| GET/api/v1/brands/:domain | Full identity: colors, fonts, logos, content, assets |
| GET/api/v1/brands/:domain/status | Which assets and content exist, and what is still pending |
| GET/api/v1/brands/:domain/css | Ready-to-drop CSS custom properties for the identity |
| GET/api/v1/brands/:domain/assets | Every stored asset with its URL and type |
| GET/api/v1/brands/:domain/brand-kit | The full brand kit as a downloadable bundle |
| POST/api/v1/brands/:domain/generate | Runs the generators — logo, colors, tagline, guidelines |
| GET/logo/:domain | The mark. Falls back to a rendered wordmark when no PNG exists |
| GET/favicon/:domain | Favicon for the entity |
| GET/api/v1/docs | Machine-readable description of every endpoint |
Identities are issued by people.
Contributors earn CTB.
The pipeline proposes; a human approves. Run the generator on an entity that needs a mark, submit your best result, and earn 50 CTB tokens for every identity our team approves.
How contributions work
Sign in & pick an entity
Choose any entity from the portfolio that still needs a mark.
Run the generator
The generator returns three mark variations, a palette and a tagline.
Admins review
Our team approves identities that read professionally and fit the entity's vertical.
Receive 50 CTB
Approved identities pay out to your Contrib.com wallet automatically.
Newsletter
Get the portfolio brief
Occasional notes on what the identity layer is learning across the portfolio — which archetypes convert, which name shapes score, what the loops return.
Occasional. No spam. Unsubscribe any time.
Ecosystem
Built on the VNOC network
BrandIdentity powers identity issuance across the full suite of VNOC technology products and ventures.
Leading platform for digital asset development, management and monetization across 20k+ domains.
Community-powered brand building using the CONTRIB token economy.
World's leading autonomous network of software agents powered on premium URLs.
The future of venture building — powered by data, open networks and new business models.
Turns an approved brief into a running venture — the build stage downstream of identity.
The most effective business referral program — find and share referrals locally.
Premium home services marketplace connecting homeowners with trusted professionals.
Home operations platform for owners coordinating maintenance, services and records.
Exclusive network of technology partners creating integrated, viable business entities.
Comprehensive domain directory connecting buyers, sellers and developers worldwide.
Agent task network — batch portfolio runs and agent settlement across the mesh.
Venture scoring and analytics for the digital asset ecosystem.
Identity family
Sibling entities in the identity vertical
Network
The venture network this plugs into
Hold a portfolio?
Issue complete identities across every entity you hold — marks, palettes, taglines and guidelines — and get a score and a decision for each one.
Want to earn CTB?
Issue identities for entities in the portfolio. Every approved mark earns you 50 CTB tokens in your Contrib wallet.